HomeFashionAnothersole x Sanrio: Introducing the 'Forever Hello Kitty' Collection

Anothersole x Sanrio: Introducing the ‘Forever Hello Kitty’ Collection

In a delightful fusion of nostalgia and contemporary style, anothersole unveils its latest collaboration. The much-anticipated “Forever Hello Kitty” Collection celebrates the iconic Sanrio character, Hello Kitty. This collection, from sneakers to sandals and a chic mini bag, is a vibrant ode to Hello Kitty’s timeless charm. It’s a reimagination tailored for the modern fashion enthusiast.

anothersole Iconic Designs

Hello Kitty Marshmallow – Black
Hello Kitty – Bow

The “Forever Hello Kitty” Collection breathes new life into anothersole’s signature products, infusing them with playful Hello Kitty design elements. Each piece, including the beloved 247 sneakers and versatile Anytime flats, features Hello Kitty’s signature bow and iconic colour scheme of cream, pastel pink, and bold red.

Stylish Comfort Redefined

Hello Kitty Glitter – White

Hello Kitty fans of all ages will delight in the thoughtful details of this collection. The Anytime flats, adorned with satin shoelaces and a charming Hello Kitty illustration, offer both style and comfort, perfect for everyday wear. Meanwhile, the ANEW Mini Bag combines functionality with a touch of whimsy, making it an instant classic in any wardrobe.

A Love Letter to Hello Kitty Fans

Benny Chee, founder of anothersole, describes the “Forever Hello Kitty” Collection as a tribute to fans who have cherished Hello Kitty throughout the years. This collaboration marks anothersole’s first venture into brand licensing with Sanrio, a testament to the enduring appeal of Hello Kitty across generations.

Immerse Yourself in Hello Kitty Magic

Hello Kitty Mini Bag Diamante – Pink
Hello Kitty Mini Bag Cream – Black

The launch of the “Forever Hello Kitty” Collection isn’t just a shopping experience—it’s a celebration of all things Hello Kitty. In-store displays adorned with Hello Kitty-themed decor and engaging visual merchandising create an immersive environment for fans to explore. Plus, with a custom Instagram filter inspired by the collection, fans can share their love for Hello Kitty in style, joining the vibrant “Forever Hello Kitty” community online.

Join the Celebration

Hello Kitty 247 – White

From January 24 onwards, fans can experience the “Forever Hello Kitty” Collection in-store and online. Don’t miss the chance to be a part of this iconic collaboration. Share your Hello Kitty moments with #anothersolemy and #sanriomalaysia on social media.

A Collaboration Milestone

Hello Kitty Marshmallow – White
Hello Kitty 247 Diamante – Pink

Following its successful Malaysian launch at The Exchange TRX’s Seibu department store, the “Forever Hello Kitty” Collection marks a significant milestone for anothersole. This exclusive line is a testament to the brand’s commitment to merging timeless charm with contemporary fashion. It offers fans a fresh way to celebrate their love for Hello Kitty. Visit anothersole for more information and to shop the collection.

Text by Solehah Kok

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